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Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device Customer Behavior

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SAN FRANCISCO--(BUSINESS WIRE)--Apsalar, a global leader in mobile data management and app measurement, today announced a partnership with Tapad, the leader in unified cross-device marketing technology. The agreement fosters Apsalar ability to unite in-app and other digital customer behavior data as part of its mobile data management platform (DMP) offering. Apsalar has long been a global leader in the mobile app attribution and tracking space. The company has recently debuted comprehensive mob

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