DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/x4drsb/data_management) has announced the addition of the "Data Management Platforms - Essential Tools for Digital Advertising" report to their offering. This strategic insight presents an analysis of the US data management platform (DMP) market. It presents an overview of the current environment and of the new functions that DMPs will perform in the future. It also discusses the market potential of DMPs i
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