NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) today released “IAB Digital Influence on Home Improvement Plans,” a custom analysis of Prosper Insights data, showing that U.S. consumers planning home renovations are nearly twice as likely as the general population to be influenced by mobile and desktop ads, with 22 percent saying these ads guide their purchases, compared to 12 percent of the general population. Home renovators, most likely to be aged 35-64, tend to be more d
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