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Coca-Cola Kicks Off Hispanic Heritage Month with #OrgullosoDeSer Campaign Embracing Latino Pride in their Culture and Family Names

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ATLANTA--(BUSINESS WIRE)--For many Hispanic families, celebrating their culture is a priority and it frequently permeates their everyday lives. With that in mind, Coca-Cola created a film that does more than celebrate Hispanics and Hispanic Heritage Month - the film explores family names and the pride surrounding them through personal stories shared on camera. The “Orgulloso De Ser” film evokes the power of family, culture and community by bringing people together in celebration of their herita

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