HANGZHOU, China & SAN FRANCISCO, Calif.--(BUSINESS WIRE)--Today Alibaba Group (NYSE: BABA) kicked off its annual 11.11 shopping festival, named this year as the “2015 Alibaba Group 11.11 Global Shopping Celebration.” Created by Alibaba in 2009, 11.11 day now generates more sales than “Black Friday” and “Cyber Monday” combined. At this year’s 2015 Annual New E-Commerce Entrepreneurship Summit held in Hangzhou, China, Alibaba Group chief executive officer Daniel Zhang announced that globalization
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