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IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings

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CHICAGO & LOS ANGELES--(BUSINESS WIRE)--IRI™, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter healthcare companies, and Rentrak® (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, announced that Rentrak has licensed IRI Liquid Data™ (ILD), the CPG industry’s leading data management platform, as Rentrak’s core data platform. With ILD™ in place, Rentrak will leverage the IRI Private Cloud™ solution, which delivers in

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