NEW YORK--(BUSINESS WIRE)--GE (NYSE:GE) has named Linda Boff chief marketing officer. In addition to her current brand marketing responsibilities, Boff, 53, will lead the company’s digital industrial marketing strategy, intensify commercial and customer impact, and continue to accelerate GE’s brand. Boff will report to Beth Comstock, GE vice chair. "Linda is one of the most innovative and forward-thinking marketers in the business,” said Comstock. “Her extensive background in integrated marketi
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