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95% of Consumers Buy Private Brands but Concerns in Food Quality and Safety Point to Need for Greater Transparency

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BOSTON--(BUSINESS WIRE)--Trace One, a global leader in private brand product lifecycle management (PLM) solutions and transparency software, today announced the results of its “Global Consumer Food Safety and Quality” research. The survey of over 3,000 shoppers across nine countries found that despite buying private food brands often, consumers are concerned about the safety and quality of the foods they eat. Only 12 percent of the consumers surveyed said that they wholeheartedly trust the safe

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