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CEA Research: More Consumers Going Online to Research Tech Accessories, but Still Buying In Stores

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ARLINGTON, Va.--(BUSINESS WIRE)--Almost two-thirds of U.S. consumers (62 percent) and more than three-quarters of millennials (77 percent) now go online via computer or mobile device to learn about tech accessories before deciding which product to buy, according to new research from the Consumer Electronic Association (CEA)®. The 2nd Annual Accessories at Retail study, which examines how and where consumers are purchasing their tech accessories, shows the digital age is making it easier for con

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