DALLAS, Jan. 27, 2014 /PRNewswire-iReach/ -- Traxo, the world's most powerful personal travel organizer, introduces a new way to find that perfect hotel, going beyond yesterday's crowd-sourced, mass-market recommendations and taking personalization to new, logical heights.  Hotel recommendations are generated by 'Traxo Factor,' Traxo's sophisticated, patent-pending intelligence engine that considers over a dozen attributes of a traveler's profile and travel history to pinpoint genuinely relevant options.  The Traxo Factor algorithm analyzes the traveler's loyalty accounts and elite status level, location of past stays, historical average star-rating booked, previously submitted hotel reviews, and more, to suggest the ten best-fit hotel properties for each traveler's upcoming trip, individually tailored to that traveler.  These intelligently curated results mean travelers will spend less time sorting through pages of irrelevant options, and find that right hotel for them more quickly.

(Photo: http://photos.prnewswire.com/prnh/20140127/MN52523)

"Mass personalization is the holy grail for travel companies, but it's much more than what's 'good for families' or 'what your friends like'. Traxo is the only service with a unique 360-degree insight into the traveler and all the important factors necessary to actually anticipate needs and offer truly tailored recommendations," said Andres Fabris, Traxo CEO. "Why should everyone see the same generic list of results, when we know every traveler is different?"

Unlike other sites that claim to offer personalized recommendations, Traxo, with its industry-leading itinerary aggregation capabilities and loyal program management technology, has true visibility into individual traveler's upcoming plans, their past travel history, elite loyalty status earned, and recent booking trends, which enables it to deliver a truly personalized experience for each traveler.

Traxo Factor eliminates the frustration travelers feel when presented with overwhelming options."Too much choice means less is better," said Bob Offutt in the PhoCusWright Travel Innovation Trends: 2013 and Beyond Spotlight report."[S]hoppers want a few choices, but not too many…delivering targeted content (and thus fewer choices)," the report continued.

"It's like having a real travel agent do the complicated legwork, paring down the options to just the ones that matter to me," says Menno Ellis, management consultant and road warrior. "I don't have to waste time sorting through generic options that aren't relevant."

Traxo Factor will only curate results based on information that travelers have chosen to share, ensuring that customers retain complete control over their personal information.The recommendations "self-tune" over time, so the more a traveler uses Traxo, the smarter the Traxo Factor recommendations become. "Traxo is well past the era of one-size-fits-all search results that force users to spend time sorting through countless options just based on generic parameters of most sites," says Fabris."Traxo is smarter than that:it applies intelligence in a way that makes life easier for travelers."

Traxo Hotels is available now:www.traxo.com/hotels

 App Store URL: https://itunes.apple.com/us/app/traxo/id656417876

About Traxo

Traxo is the world's most advanced personal travel organizer.  The free service automatically detects and aggregates travel information, including: itineraries, miles, points, and elite status, directly from over 200 different travel websites, and accepts travel confirmation emails from over a thousand travel providers, organizing everything into a single, comprehensive travel dashboard.  For more information, visit http://www.traxo.com.  Follow Traxo on Twitter at @traxo. 

Media Contact: Marta Antonelli, Cloud12 Public Relations, 646-407-8991, marta@cloud12pr.com

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SOURCE Traxo

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