In today’s digital world, many client relationships exist entirely through screens. You might exchange countless emails or Zoom calls, but never actually meet face to face. So, when it comes time to send a thank-you gift, it can feel daunting. How do you choose something personal for someone you barely know?

The trick is to keep it thoughtful but broadly appealing. Focus on universal favourites like food gift hampers, sleek branded merchandise (think pens or notebooks), or versatile gift cards. These gifts strike the right balance: they show appreciation without getting too personal (where you can get it wrong). Done right, they make a lasting impression that says, “You matter to our business.”

Why Gifting Is More Than Giving a Gift

Client gifting isn’t just a nice gesture - it’s backed by real psychology. Giving triggers the principle of reciprocity: when someone receives a thoughtful gift, they naturally want to return the favour, whether that’s through continued business, referrals, or just warm goodwill. When you and your client barley know each other, it's a simple but powerful way to deepen client relationships and leave a lasting positive impression.

That moment of delight when a client opens your gift… It builds emotional connection. And for small businesses, that kind of connection is gold. Gifting can turn a one-time transaction into a long-term partnership. It’s not about manipulation; it’s about creating genuine rapport in a professional setting. So yes, your gift says “thanks,” but it also says, “we’d love to keep working with you” if though we haven’t yet met in person.

Choose Gift Cards With Broad Appeal

Gift cards are a no-fail option when you’re unsure what your client likes. Pick a popular retailer, major restaurant chain, or an online store with wide variety. The flexibility lets them buy something they truly want or need - whether it’s a meal, some office supplies, or a personal treat. Easy to send and always appreciated.

Send a Gift Basket That Please Everyone

Gift baskets are perfect when you want to play it safe but still impress. If you’re not sure of individual preferences, send a gift basket that includes something for everyone - think chocolate, lollies, biscuits, and snacks. These are especially ideal for corporate clients, as they can be shared around the office. It’s an easy way to spread goodwill beyond just one person.

Give Branded Gifts That Are Both Useful & Stylish

When done right, branded merchandise can be both thoughtful and effective. Think high quality items like a stainless-steel pen, leather bound notebook, or mini-Bluetooth speaker. These are items your client will actually use – and not only that, most importantly - remember you by. Steer clear of anything overly branded or gimmicky. Subtlety and style go a long way in showing professionalism and taste.

Choose Gifts That Reflect Quality

No matter what you give, quality matters. A well-made gift - whether it’s a hamper, a notebook, or a small tech gadget - shows that your business values excellence and attention to detail. It’s not about spending big - it’s about choosing items that feel premium and thoughtful. Especially when it comes to making the right impression with someone who doesn’t have an impression of you yet. If your gift feels “cheap,” it might unintentionally send the wrong message.

Don’t Forget the Fine Print on Gifting

Before you send anything, double-check if your client’s company has any gifting policies. Some organisations have strict rules about what can be accepted. A quick look at their website, or a discreet question, can help you avoid an awkward situation. When in doubt, opt for smaller or more universally acceptable gifts like food or gift cards.

Personalise Without Getting Too Personal

Just because you don’t know them well doesn’t mean your gift can’t feel thoughtful. Add their company logo to the gift packaging, or include a personalised message tied to something from their LinkedIn profile or company values. Many gift providers let you customise cards and branding to make it feel more “for them” without getting overly familiar. It’s the small touches that show you’ve made an effort.

How You Give The Gift Matters

How you give a gift is almost as important as what you give. Even without an in-person handover, a bit of care goes a long way. Call or email to say, “Just a little something to say thanks.” If you're local, a personal delivery - even to reception - can leave a lasting impression. Which might just give you the chance to get to know them better in a personal way for the first time.

If your client is overseas or from a culture with specific customs, take the time to learn what’s respectful and appropriate. Thoughtful presentation amplifies the meaning behind your gift and can turn a standard gesture into something memorable.

Turning Strangers Into Loyal Clients

Client gifting doesn’t have to be complicated, even when you’ve never met the person on the other end of the email chain. In fact, it’s those very situations where a thoughtful gift can have the most impact. By focusing on universally appreciated items - like gift baskets, stylish merchandise, or gift cards - you can strike the perfect balance of warmth and professionalism.

Lean into quality, be mindful of any gifting restrictions, and add subtle personal touches that show you’ve paid attention. And remember it’s not just the item that matters, but the way you give it. A small gesture, wrapped with care and thought, can turn a stranger into a loyal client. It’s a win for them, and a win for your business.