Marketing is expensive; we know this. Agencies can spin it however they want. We all know if a business needs an impact and they want to generate demand, they better be ready to pay for it. There’s no such thing as free marketing so don’t believe it if you hear people talking about that idea. That’s the bad news. The good news is that there are plenty of marketing possibilities that are great value for money. Not only that but they will also ensure a solid ROI. That means whatever you put into your marketing; you’ll get right back out of it. Here are some of the types of marketing we think fits into this category and how to use it effectively.

Social Media

Social media offers a solid ROI when considered as a marketing tactic for several key reasons. First, using social marketing doesn’t cost a lot of money at all. You won’t be pouring massive amounts of cash into a marketing campaign if you base it around this idea. However, don’t make the mistake of thinking this tool is free for use. While technically you could run social media for free, it needs to be regularly updated. Therefore, you will need to employ at least one person to update it. Most likely, you’ll hire a marketing team to do this for you. However, marketing through social profiles has the advantage of expanding your reach dramatically. You can market to anyone, anywhere at anytime. As well as this, by combining social media with content, you can aim to push things to go viral. Once content starts going viral, you may win thousands of customers per day. Your company could grow at an insane rate.

Buying Leads

Social marketing is an organic way to expand your reach online. It’s an interesting possibility that you may want to consider. You should understand though that there is no guarantee it will generate the results you want. This is not the case if you buy leads. Through lead generation, you ensure that people you want to see or hear about your business. You can be one hundred percent confident they will find your company. They’ll get to your site or profile, and what happens next is largely up to you. If you have a great website, you will no doubt win them over. If you don’t, you may want to look into spending a little cash on a new design. Buying leads will after all, only get you so far.

Guerilla Marketing Tactics

Guerilla marketing is where you engage the audience or customers in such a way they can not refuse the sale. They feel they have no choice but to buy. They get swept up in the ride that you create using a skilled marketing team. Now, this is an expensive option, and you will need to hire the best. However, there’s an advantage that comes with this type of campaign. You might attract press attention. Even if you don’t, you can send out press releases, and a few agencies are sure to show up. Once this happens, suddenly everyone is talking about your company.

Using these promotional ideas, you’ll get a solid ROI and a beautiful new influx of customers.