Sydney, 10 May 2016 – With our increasingly busy schedules, it is important to not just find time, but to make time to spend with loved ones.
In their latest campaign, Steggles reminds Australians that meal time should be embraced as an opportunity to slow down and enjoy some precious quality time with family and friends.
Launching on Mother’s Day, 8 May, the campaign extends the ‘We’re Stegglers for Quality’ brand positioning to ‘We’re Stegglers for Quality Time’.
The emotive campaign depicts an Australian country family taking a cross-country trip, complete with the family dinner table strapped to the roof of the car, to the city to surprise their daughter. The story culminates with the family joined together again for a home cooked meal around the family dinner table, now in front of the daughter’s flat, where they share in some quality time as a family.
Steggles Head of Marketing Yash Gandhi said: “Nothing says sharing quality time with your loved ones more than a delicious home-cooked meal around the dinner table. This campaign is a charming articulation of our new ‘We’re Stegglers for Quality Time’ brand platform that many Australians will relate to”.
The campaign rolls out with a 30” TVCs, 45” in cinema, out-of-home, print, digital and social executions.
About Steggles
With a heritage that dates back to 1919, Steggles is an iconic Australian brand and one of the most progressive in the poultry industry. Steggles is renowned for quality and innovation. The Steggles brand is highly recognised by Australian consumers and has a proud reputation for upholding traditional, family oriented values. All Steggles chickens are raised in large barns, and are free of any added hormones. For more information visit www.steggles.com.au
