4 December 2014. In today’s world, businessmen follow many strategies to develop their business. Customers need to be best served and satisfied for the development of any business. One person who can attract customers, sells the business, and closes the deal. A person who is proficient in business deals and in marketing products is considered as ambassador. Ambassador is term used in marketing for person engaged by a company for promotion of its products and services. This marketing strategy is called branding. The brand ambassador appointed by any company is a representative and identity of that company. He is an identity of the company in appearance, values, ethics, etc. Brand ambassador needs to have ability to promote the products and services of the company, which is very much useful in developing the customer-service relationship.
Brand ambassador also should have the capability to influence a good number of customers to purchase the products. Ideally, the brand ambassador should be a good spokesperson who can boost product sales and create awareness about the product in the customers. Now a day’s, brand ambassadors have gained more reputation than celebrity branding. Depending on the requirement and need many companies have engaged professionals with good-will, professional models, non-profit ambassadors, etc. for promotion of their products. 888poker engaged Shane Warne as its brand ambassador, which serves as a diary of Warne’s experience as captain of the poker team.
It is impossible to develop a business without making sales. Business branding is very important because it ultimately helps customers to identify what the company is about. Marketing the products through brand ambassadors will generate a desire among the customers to associate with the company. If we take Shane Warne example, Warne has led his team to many major poker events including the 2008 World Series of Poker, New Zealand Poker Champs, Poker Nations Cup, etc. Business branding is not just representing the company or products. Brand ambassador should be able to show or explain the customers about the company and its products and differentiate the company from its competitors.
Brand ambassador should clearly depict the brand and its values that are in line with what the staff or the website says. Customers must be given clear idea about the business of the company. Although the basic idea of engaging a brand ambassador is to make money, some other reasons can be to make people feel happy, to give them quality products, to make their life easy, etc. It’s not just enough for a company to engage a brand ambassador, it should maintain the same consistency in its website, in customer interactions, and also with the products or services. The company cannot just stop by setting some standards; it should see that its products are in line with the given standards and also with the brand values.
Brand ambassadors should be able to handle multiple tasks. They should be able to build customer satisfaction, know marketing techniques and support the company at the same time. They should be capable of attracting customers even on social media or social websites. They should act as the face of the company or its brand. We can take example of Shane Warne who is truly an exemplary 888poker ambassador and team leader. Engaging brand ambassadors is also one of the techniques to get timely feedback from customers. Customers can have one point of contact for them throughout the process. Customer relationships strengthen with personal touch. Brand ambassador is the one who can handle the salesperson’s job, the marketing person’s job and the customer support person’s job.
