PARK CITY, Utah (March 3, 2015) — POC, a leading manufacturer of skiing and cycling helmets, apparel and accessories, has reached into its independent sales rep force to appoint Robb Wolf the brand’s North American bike sales manager. Wolf joined the Swedish brand on February 22 and will direct its growing bike business in the U.S., Canada and Mexico.

Prior to joining Halligan Sports, POC’s sales agency in Northern California, Wolf served as the U.S. sales manager for NeilPryde Bikes and as the Argon 18 brand manager at Sinclair Imports. Previous to his appointment with Argon 18, Wolf spent a decade in multiple roles across customer and dealer services with Patagonia, where he worked with 325 dealers within a $9mm territory. 

“Robb made an immediate impact for our brand in the Northern California territory and, with his experience leading sales and brand teams in the industry, he was a clear choice to fill a role so important to our independent reps and retailers,” states Willie Ford, POC’s marketing and promotions director for North America. “We have enormous momentum behind our AVIP and Raceday road lines and we see a tremendous amount of opportunity with Robb in our leadership team.”

At Argon 18, Wolf led U.S. marketing efforts and opened 50 new doors between 2011 and 2013, increasing the brand’s U.S. retail presence by 164 percent. 

“I was at Eurobike in 2014 and everybody kept saying, ‘you need to go over to the POC booth,’ because the energy was just amazing. After talking with POC founder and CEO Stefan Ytterborn for 20 minutes in the booth, I thought, ‘man, I need to work with these guys,’” says Wolf, who joined the brand’s rep force in September. “At POC, our focus is on growing organically while staying true to our mission. Providing our network of independent bicycle dealers with a high level of service is key to that growth, and is a top priority for me.”

POC launched its Raceday line of road cycling apparel and helmets for Spring 2015 and earned a Eurobike Award for the new Cerebel time trial helmet. The brand sponsors the UCI WorldTour Garmin-Cannondale Pro Cycling Team and the UCI Pro Continental Team Stölting. 

About POC: POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sport athletes and cyclists. More information at www.pocsports.com

# # #