"This is a great venue to introduce our new line of grips," stated Katz Murai, General Manager, IOMIC USA. "Mission Hills is one of the most active and exclusive golf clubs in the desert. Their members are astute golfers who will understand and appreciate our IOMAX technology as well as the 2014 line."

Mission Hills Country Club is located at 34-600 Mission Hills Drive, Rancho Mirage, California, 92270. For directions or more information call 760-459-7034 or visit their website at www.clubcorp.com/clubs/mission-hills-county-club. As one of the most prestigious clubs in Coachella Valley, Mission Hills Country Club provides a private world of beauty, recreation and fun. The mountains of Coachella Valley provide a lush backdrop for 54 holes of challenging golf and the No. 1 USTA tennis facility in the nation.

"People who like our IOMIC Grips at the Mission Hills Demo Day will have an opportunity to have their clubs re-gripped onsite," added Murai.

All IOMIC grips feature the revolutionary "IOMAX" technology, a proprietary compound that provides a soft feel with control. This material provides adhesiveness, is water and friction resistant and is naturally white in color which allows for a full spectrum of color - IOMIC's signature trait.

2013 IOMIC TOUR WIN TOTALS (46):

PGA TOURTOUR ChampionshipDeutsche Bank ChampionshipWyndham ChampionshipMemorial TournamentCrowne Plaza InvitationalHumana ChallengeWGC Accenture Match Play

LPGA TOURKEB HanaBank ChampionshipCN Canadian Women's OpenManulife Financial LPGA ClassicU.S. Women's OpenWalmart NW Arkansas ChampionshipWegmans LPGA ChampionshipShopRite LPGA ClassicPure Silk-Bahamas LPGA ClassicNorth Texas LPGA ShootoutKraft Nabisco ChampionshipHonda LPGA Thailand

CHAMPIONS TOURSenior PGA Championship

WEB.COM TOURChiquita ClassicLouisiana OpenChile Classic

LADIES EUROPEAN TOURISPS HANDA Ladies European MastersLalla Meryem CupISPS Handa New Zealand Women's OpenISPS Australian Women's Open

Japan Golf TourFujisankei ClassicDiamond CupTsuruya OpenToken Homemate Cup

Japan LPGA TourHisako Higuchi LadiesFujitsu Ladies2013 Stanley Ladies Golf Tourament2013 Miyagi TV Cup Dunlop Ladies Golf TournamentLPGA Championship Konica Minolta CupNEC KaruizawaEarth Mondahmin CupResort Trust LadiesHoken no Madoguchi LadiesStudio Alice LadiesYamaha Ladies Open KatsuragiT Point Ladies Golf TournamentAXA Ladies Golf Tournament

ASIAN TOURZaykabar Myanmar OpenSAIL- SBI Open

LADIES ASIAN GOLF TOUR 2013 KENDA Tire LPGA Open

For Media Inquires Contact:Vanessa Price / 714-544-6515, readthegreens@aol.com Tracy Nackel / 760-420-1602, tnackel@cox.net

IOMIC USA manufactures premium, ergonomically designed golf grips that focus on technology. The company uses a revolutionary material called "IOMAX", which enhances grip feel, reduces torque and allows for a variety of color choices. The ergonomic design of IOMIC grips, combined with a super soft touch and feel, ensure maximum feedback and control for golfers. The launch of the Color Grip Series helped the company gain attention in the industry for the wide variety of colors offered. This led to the development of the Art Grip Series, the industry's first ever marbled grip. IOMIC grips are in the bags of many top professional and amateur golfers worldwide. For more information about the company please visit www.iomicusa.com.