According to its website, the Shrewsbury Awards Program honors the achievements and accomplishments of local businesses throughout the Shrewsbury area. Recognition is given to companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value. Only one winner is selected per category.

"We are very honored to be recognized by the Shrewsbury Awards program. Our company's inbound marketing philosophy helps organizations navigate the modern sales process. Businesses are realizing that inbound marketing is a more cost-effective way to increase leads and sales," says Frank Wyckoff, President of GRM.

Inbound marketing is an approach founded on attracting qualified leads to a company's content-filled website. Search engine optimization (SEO) techniques, social media, blogging, e-mail marketing and public relations are all used to support a company's website which is designed to nurture leads and convert visitors into customers.

Studies show that more than 70 percent of the sales process now occurs online and 85 percent of online users cite a company's website as a factor in their purchasing decision.

The award comes on the heels of expansion for GRM. The company is rapidly adding new clients and plans on onboarding at least two new members to the team within the coming months. GRM works with organizations nationwide including the National Institute of Standards & Technology, numerous state Manufacturing Extension Partnerships, CPA firms, consultants, manufacturers and staffing agencies, among others.

"This is a very exciting time for our organization. We look forward to helping our clients achieve positive results from our inbound marketing programs and remain bullish on continued growth," adds Koleen Singerline, Senior Vice President of GRM.

For more information about GRM and inbound marketing, please visit http://www.grmwebsite.com or call 732-380-8400.

About Grass Roots Marketing, Inc. (GRM)GRM consists of HubSpot Certified professionals and provides inbound marketing programs for Manufacturing Extension Partnerships (MEPs), manufacturers, consultants, non-profits, environmental services agencies, staffing firms and organizations from numerous fields. Enhance brand awareness and drive sales by attracting qualified leads to your website through search engine optimization (SEO) techniques, e-mail marketing, public relations, social media and blogging. For more information about GRM, please visit http://www.grmwebsite.com or call 732-380-8400.