Nowadays, the monitoring Social Buzz tools keep track of consumer's perception towards brands to detect negative and positive reviews, and obtain qualitative and quantitative information on each comment on social networks, blogs, forums, sites, online reviews and traditional media. Latin3 converted this tool into a Social Lead Generator.

This approach includes a very detailed selection of keywords, references and verticals to monitor, an enumeration of competitive brands, an identification of sites, blogs, forums and fan pages where relevant conversations may occur; all aimed at detecting qualified leads that may have better chance to generate sales.

Latin3 and Socialmetrix linguistics and ontology team carried out the platform technical adequacy to receive not only brand mentions but, and above all, potential business conversations, as these possess a different linguistic structure.

"Latin3 feels proud to have selected Socialmetrix in order to create this partnership, result of a work relationship that has last several years, and for a large number of clients. We really believe these ideas that become products help us identify new customers and generate more sales", said Matias Perel, CEO of Latin3.

"We are very pleased that Latin3 has selected Socialmetrix to develop this new service, and offer it to their customers and the market in general. Such innovations and results are the evidence that push the industry forward, "said Martin Enrquez, CEO - Chief Executive Officer

Latin3, the Latin Agency of the Digital Era, partners with brands to empower their business goals by creating meaningful connections with their audiences. Latin3 works with insights to develop ideas that result in higher ROI for its clients. By combining creativity, design, media, technology and communications expertise, Latin3 delivers 360o strategies that include print, ATL, television, websites, social media and digital analytics for the US Hispanic and Latin American markets. Latin3 has offices in US, Argentina, Panama, Brazil, Mexico, Colombia, Peru, Ecuador, Chile, Venezuela and Uruguay.

Socialmetrix is a pioneer in social media listening and analytics, serving clients in more than 10 countries. We develop and provide technology that harnesses the power of social media conversations. Our products help clients monitor and adapt to their audience's preferences. Our team of talented professionals come from a variety of backgrounds and expertise, including digital marketing, social media marketing, community management, research, competitive intelligence, PR and communications. The Socialmetrix mission is to deliver your clients the best possible social media listening and analytics by combining product technology, local expertise, and professional services.