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3 Cost-Effective Tips to Protect Your Business Identity



You probably lock your car to keep it safe. You probably lock your house to keep your belongings safe. What do you to keep your business safe? If this isn’t something you’ve given a lot of thought to, check out the ideas below for some simple tips on protecting your business.

1. Get Shredding


Although a lot of business records and corporate information is kept in digital format these days, you may still find yourself with a lot of hardcopies lying around, whether it’s printed documents for meetings, current or past account information, or printed emails that get handed to you by employees. It doesn’t take long for these to build up and to get misplaced, risking vital information being leaked. To avoid this, look into having all unnecessary corporate information shredded by professionals such as Shred-X. This way you can be assured documents are destroyed properly, using the right equipment and to industry standards.

2. Stay Up-to-date


Software protection programs should never be thought of as an added extra, or a bit of fluff for your computer. These programs work hard to warn you about potential viruses and will regularly back up your work and your computer’s hard drive—and they’re not expensive! Just make sure it’s always kept active and updated, and shop around for a program that can be tailored to your business needs. Another way to stay up-to-date is with your business account information. This could pose a risk for security if you end up passing account details to old contact information, or old account details to new clients. Also, for the security of your own funds, and those of your employees, it’s also important that companies like banks are kept up-to-date of all account handling and information.

3. Get Trademarked


Yes, your business may have been approved for registration of its name, but that doesn’t mean it can’t be used elsewhere, or even be used as a tagline to promote competing products or services. By having your business name as a trademark, you are ensuring it is yours, and it may even deter competitors from launching similar products. Getting trademarked doesn’t have to apply solely to your business name either. If your company is working on key slogans, resources or products, look into having these trademarked, patented, or copyrighted to make sure your original ideas are protected.  

While you won’t notice the absence of these points in your daily business activities when things are right, this is one area of business management that, when it goes wrong, can have catastrophic results.
Just implementing basic security measures can help prevent issues from appearing down the track, so you can go about business as usual.

Business Daily Media