If you’ve set up a website in the hopes of turning it into a successful business, whether you’re using internet marketing, Google ads or e-commerce to do so, but you haven’t had much success, and the money hasn’t rolled in like you expected it to, there are a number of things that you could be doing wrong. Here is a handful of the most likely:

You Have No SEO Strategy

No matter how well written your content is or how good the products and services you sell are, you won’t get the kind of traffic you need to build a successful business and make real money if you don’t have a good SEO strategy in place.

A good SEO company will help you to optimize your website so that you get more traffic from the kinds of people who are likely to be interested in what you’re selling. They will do this using high-quality content, keywords, backlinks and a whole host of other things.

You Use Stock Photos

It might seem like using stock photos is a great idea because you can get them for free, or at least very cheaply and you don’t have to put much effort into the process. However, buyers don’t like them. Stock photos do not build confidence in visitors that your website is legit and they don’t always show your goods in a great light. So, invest in a good digital camera, or even better, your own photographer, and get some great shots. You’re almost guaranteed to see an increase in sales.

Your Content is Poor

If you want to convince people to part with their money, then your content, first and foremost, needs to appear professional. If it’s littered with spelling mistakes and appears to have been written by an eight-year-old, no one is going to take your company seriously!

Secondly, your content needs to encourage sales. It should include persuasive language and calls to action without being too pushy. This is a fine line to walk, but if you can pull it off, things should pick up for your business.

Your Site is Poorly Organized

If your site is difficult to navigate because your web design skills aren’t exactly the best, calling a professional web design company right now! No matter how interested someone might be in the stuff you’re selling if they can’t easily find it and making a purchase is more effort than they can stand, then you won’t get their money.

Your Niche is Too Obscure

If you’ve done everything else right, it could just be that your niche is too obscure and there aren’t enough people interested in purchasing the stuff you’re selling. If this is the case, you might want to look at providing products and purposes in a related. But more popular niche, or completely changing your business model altogether! Sometimes, despite our best efforts, things just aren’t fated to work out.

Hopefully, this has helped you or work out why your website isn’t generating much income. Make the changes, and things should improve soon