Let’s get one thing straight... people don't make money.
You don't make money as a business owner. You don't make money as an employee.
You never have made money and you never will make money.
The only people who make money are those that work at the central bank. If anyone else tries to make money they will be put in jail for forgery.
Yes... I know this seems obvious but we don't talk this way by accident. Many of us actually think in terms of making money.
Stop doing that. You don't make money.
When your business becomes really, really profitable. You didn't make money. Something else happened.
When your boss pays you at the end of the month. You didn't make money. Something else happened.
That something else... is that you created value.
Every interaction in a business is about value.
The interactions between a customer and a business are about value.
The interactions between an employer and their employees are about value.
In fact, all your relationships are about value in some form.
These relationships exist because on some level, they create value.
So... my questions to you are...
If you are a business owner... what is the value that is created between you and your customers? What is the value that is created between you and your staff?
If you are an employee... what is the value that is created between you and your employer?
If you don't know the answer to this... then what are you focusing on? What are you doing all day?
If you want a great business... it is time to get very interested in the value you create... value is everything.
Authored by Terence Sweeney
Consultant - Speaker - Author
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