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The Cost of Setting Up an Online Business



People seem to view online businesses differently to ‘traditional’ businesses, in part because of the low cost to entry, but so many bloggers and internet entrepreneurs treat their business as a platform for creative expression and forget to focus on the business mechanics behind the blog.  You have to remember that your blog is a business.  If you run it like a business it will pay you like a business; whereas if you run it as a hobby, that’s there for your personal fulfilment and creative self-expression, it will pay you like a hobby… meaning it will drain your resources rather than provide for you, as a business should.


Even though the costs are comparatively smaller than other types of business - the costs still exist.  There is the cost for the website to developed, and/or a template from somewhere like www.themeforest.com.  Then, once it’s up and running you’ll need a content marketing toolkit that consists of a variety of apps from email automation through to social media marketing, SEO, and engagement tools.  Each app will run anywhere between $9 and $79 per month - which, if you consider an average of 5 apps at $30 a month, that’s $150 per month running cost plus the monthly hosting, and perhaps a fee for your content delivery network too.  It all adds up.  Then, you have the advertising spend for targeted ads to appear on platforms such as Facebook and Google.



In short, you’re going to need some start-up cash.



Okay, so let’s talk money.  Once you have a figure in mind, it’s then important to consider the options for getting that initial amount.  Raising capital is rarely an easy task, and whilst it can be as simple as going online to somewhere like https://smallbusinessloans.co/ in order to apply for a small business loan - which on the one hand can be an extremely simple and efficient way to get your hands on cash when you need it - it can also feel like a great burden and risk to have a loan riding on the success of your online venture.


Here are three suggestions, other than getting a business loan, that you can use to fund your online business start-up.



PUT IT ON A CREDIT CARD


In truth, the amount of money you actually need to start-up an online venture isn’t much at all, and as the payments are often monthly subscriptions, a credit card could be the perfect vehicle to help get you off the ground; just be sure to pay off the balance at the end of each month with the profit you’re making from your venture.



FRIENDS AND FAMILY


Borrowing money from a wealthy relative or a few friends can be a great way to go - but it’s important to bear in mind the potential strain it might put on your relationships should the business not turn out to be a success.  The last thing you want is to ruin your friendships due to the financial side of things.



CROWDFUNDING


Crowdfunding, where strangers invest small amounts of money in reward for something that will be delivered in the future is a great concept, but is not as reliable or as immediate as getting a business loan, using a credit card, or borrowing money from friends and family

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