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Not a Quick Fix: Why SEO Services are a Long-term Process


We know that, as a business owner, you just want to see your revenue go up. And the quicker that happens, the better, right? Reaching for low-hanging fruit can provide a satisfying hit; quick sales, profit in the pocket.


That’s why, even in 2019, some business owners are reluctant to invest in SEO services. Wait! - I’m going to have to wait 3, 6, 9 or even 12 months before I see results? Yes, but those results are going to have a long-lasting effect on the health and growth of your business.


Here’s why SEO experts in Melbourne that requires time and patience, and why every business needs them to thrive today.


Why do you need SEO services?


There are some things a human can understand but a search engine would not. Photographs, for example. While we can look at an image of whatever you’re selling (the world’s best vacuum, perhaps), a search engine wouldn’t be able to translate this to the same level of sophistication we can. It needs some guidance. SEO provides the context and structure that search engines need to understand your message. (That you’re selling the world’s best vacuum).


SEO technicians understand the complex ways search engines work and can use that knowledge to build or tweak sites in a way that makes them more visible and digestible to those search engines. Thus, making your business more visible.


When your business has a stronger digital presence, it ranks higher and when it ranks higher, you get more qualified traffic to your website. You know what that means? More sales.


Why are SEO services a long-term process?


Unlike most reality TV stars, SEO services won’t bring you overnight success. This is all about playing the long-game, for real, long-term gains in your market.


SEO is constantly changing

Since its inception in the mid-1990’s, search engine marketing has never been stagnant. With the constant adding and changing of algorithms, the best practice tactics are always being altered. That means that practices you may have once relied on, like keyword stuffing and purchasing links, were taken over by newer practices such as vertical search inclusion and content marketing.


Staying on the pulse and being responsive is vital in this field so that, when algorithms are updated, you’re ready to switch up your approach and wait it out for new roll-outs to take effect.


Competition is high

As nice as it would be, you’re not the only business doing SEO. It’s likely your competitors are taking a similar approach to yours or even copying your marketing strategy exactly, if it’s a quality one. When there’s more than one person going after the same thing, the one that prevails has the best thought-out strategy and is prepared to play the waiting game, making regular improvements to their site as they go.


Quality content is the ticket - and it’s not easy

Any good SEO campaign has quality content at its core. Content is classed by many as the most effective SEO tactic, but only if it is valuable, unique and regular. Content loses its relevance and becomes tired over time, which is why it should always be refreshed with new and engaging posts, videos and images.


You can only achieve a strong online presence through this ongoing dedication that covers everything your audience is looking for. Stick with it and make SEO the forefront of your digital campaign and you could reap the benefits for years to come.