The Innovative Tool Helping Agents and Vendors Unlock the True Potential of Unrenovated Listings

Sydney-based prop-tech disruptor, PerfectRoom announces the national launch of its innovative virtual renovation tool as Real Estate Agents and vendors alike, are looking for a competitive edge via high-return, low-cost ways to market their properties.

Available now to all Real Estate Agencies nationally, PerfectRoom offers a unique and cost effective virtual renovation service by creating high-quality, photo realistic, 3D renders in a video format, that transforms any interior or exterior space before your eyes.

Laura Pollard, Head of Product for PerfectRoom explains, “We’ve seen virtual staging before, but until now it has only placed furniture into an existing space. The technology behind PerfectRoom allows us to completely re-imagine the space, including everything from removing internal walls to extending the home – it’s a complete virtual renovation at a fraction of the cost.”

PerfectRoom has already established itself as one of the fastest growing businesses in Australia’s real estate category, recently establishing a national partnership with McGrath, rolling out to all company owned and franchised stores.

“The benefits of PerfectRoom as a sales tool for Agents are many and varied,” said Pollard.

She explains that PerfectRoom is revolutionising the buying and selling experience for existing homes.

“Sellers don't have to invest in costly renovations, Real Estate agents can sell the property’s true potential and attract more buyers while removing buyer hesitation,” says Pollard.

“Our data reveals when PerfectRoom is used as part of a property marketing campaign, it sells on average four times faster”, she continued.

“The average days on market for a property in Lismore, NSW is currently 128. However, a property using PerfectRoom recently sold in just 13 days.”

“A property in Marrickville, NSW sold for $115,000.00 more than a renovated property on the same street, and in a soft market, which was incredible. The results are speaking for themselves, and real estate agents across the country are looking to us to provide that competitive edge,” Pollard said.

Created by PropTech innovator and property developer of more than 20 years Michael Summers, the idea for PerfectRoom was borne when he needed high quality renders for a development project he was working on, to help buyers visualise what the end result would look like. He realised there was a demand for this same concept to show potential buyers what an existing property could look like once renovated.

Summers explains, “When a property needs cosmetic work, has a difficult layout, lacks curb appeal or even requires a complete renovation, the real estate agent has to ask buyers to visualise the end result.”

“We conducted a survey of home buyers, of which 82 percent said they could not picture what these changes would look like, therefore hesitating before buying a property requiring work, and that’s where the idea for PerfectRoom came from,” he said.

PerfectRoom has appointed a number of experts specialising in interior design, 3D rendering, social media and strategic partnerships. The service has an incredibly fast turn-around time, with virtual renovation assets provided within three days of uploading your existing images.

Real Estate Agents receive assets in three separate highly-marketable formats:

• Slider: This format allows the buyer to slide between the existing space and the virtual renovation, to instantly see what the transformation would look like.

• Static Images: Perfect for use across social media and printed for high-impact use at open houses.

• Video: A cost-effective and highly-valuable marketing asset that can be used across social media and all major real estate marketing portals (Domain/REA etc.). Provides a highly-engaging video asset for properties who would otherwise not invest in one.

PerfectRoom is providing real estate agents with a competitive edge; vendors an opportunity to get the best possible price without the expense of renovations and buyers the vision of what their dream home could really look like.

Laura Pollard, Head of Product, PerfectRoom

Laura has more than 10 years’ experience driving strategic growth and product transformation from global corporates to high-growth technology start-ups. She is a property specialist having worked with clients such as BrickX, Mirvac and R&W Projects building technology solutions including SaaS platforms, real time data feeds and analytics. She is a highly sought-after technology thought leader, having hosted conferences on the future of data management, attribution models and multi-channel analytics tracking. PerfectRoom combines Laura’s love of property with her professional expertise in scaling businesses through innovative, technology based solutions.