Clients of business organizations are not just 'ordinary' people, but other companies that work with them. A typical example is the wholesale of some brands that partner with smaller stores selling their goods. Also, some companies are focused only on the B2B (business to business) clients.

Companies should not neglect their loyal clients. On the contrary, they should always offer them more, as a kind of reward for their positive behavior. Companies are ready to go the extra mile to please their clients, but only if that action will bring positive result anytime in the future.

Quality product/service is a must, as the basis for creating a specific B2B loyalty program for enterprise clients. Which strategy companies will apply depends on many factors; the only thing matter is that they produce positive results.

Referral Programs

Companies use referral strategy in most cases, as it happens to be one of the most efficient. The point is to encourage current clients to bring new, potential clients, and to get rewards for that. How they’ll do that, you don’t have to know.

These rewards can be different types of privileges, like bonuses, discounts, or whatever gives the client some new value. The referral strategy produces excellent results for referral and the newly-referred client, as well as the company. Check this e-commerce website hurryguru.com.au offering affiliate programs for bloggers.It's a winning strategy to sell more products.

Tier Incentives

Companies are implementing loyalty programs to make some profit from it, and tier incentive is a typical win-win strategy. Companies reward their enterprise clients for good business results and encouraging positive behavior. That's because the results of that behavior reflect on positive business results of companies.

For example, wholesalers provide direct discounts on purchases their clients made. Your enterprise clients increased the sale of your products, and they need more of them. So you give them a discount, encouraging them to buy more. And that discount will go up for every next purchase.

Providing Full Customer-Experience

You maybe can't meet every requirement of your enterprise client, but you can show them why to choose you over the competition. 

Giving them a better and more complete offer is a way of rewarding their loyalty, like this cash for cars Melbourne company does for their Melbourne based corporate clients.

Vendors/service providers often cooperate with complementary companies to provide a better experience for their clients.

For example, collaboration with freight forwarding companies is the best example - so you offer your client both goods and transportation at the same cost. For them, it is a better solution than paying these two things separately. It gives them a new value because you have saved them money and time.

What these ‘new’ values mean to clients, check here: http://customerthink.com/what-is-customer-value-and-how-can-you-create-it/.

Enterprise clients (companies) are clients like any other, although there are significant differences in behavior, communication, and business procedures. Companies that sell goods or provide services should establish a special relationship with their clients to keep them loyal. This claim is especially true for industries where competition is high.

Personalized Online Experience

Doing business without a good website is almost impossible, especially if you are in the trading business. In this area, you can take advantage of the e-store platforms (more on this link). Within your web page, you can create a separate section for enterprise clients where you will highlight special promotions and custom offers only for them 24/7/365.

It is a good way to monitor the behavior of your customers, as they must show some buying habits and patterns. You will also come up with essential information to help you create the following personalized offers for your clients.

Events Encouraging Further Cooperation

Companies can organize special events where they will invite their enterprise clients. These are not ordinary hangouts, but rather events related to the industry or the product/service itself, such as conferences, trade shows, and seminars.

These are excellent opportunities to deepen cooperation, create tighter bonds between companies, or make some new arrangements. Also, this is a great chance to expand the B2B client base, since access should not be restricted to current clients only, but also prospective associates.

Organizations are clients like any other, although there are significant differences in behavior, transaction procedures, and communication process. Companies that sell goods or provide services should establish a special relationship with their B2B clients to keep them loyal. It is of great importance today, especially in industries where competition is high.