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How service businesses can make a great first impression



Hospitality demands that guests and potential customers of a service business, are greeted on arrival and then offered a beverage. What impression will it make if they are offered instant coffee in a stained communal cup?


The founder of Ikea was one of the first entrepreneurs to work out that it was good business to cater for people who entered his stores. His reasoning was that people had to be made welcome and that to make them stay longer, he had to provide food and beverages in store so that customers would not leave when they became hungry.

For Ikea, the quality of the food and beverages was paramount. The offerings had to be simple but first class. Today, meat balls and potatoes remain a favourite. That "best possible" product policy extended to tea and coffee.

Business operators have to apply the same principles when customers and visitors arrive at their premises. Supermarkets and every day retail stores will not offer customers tea or coffee but service businesses such as car dealers, legal practitioners, accountants, medical practitioners and the like, certainly should.

On arrival, visitors should be greeted and offered a beverage, especially if they are expected to wait for any time.

A clever business operator, one who wants impress people who come into contact with the business, will take their only chance to make a positive first impression.

Used cracked china or plastic cups without saucers, are definitely out.

Instant coffee from a jar is not on either.

Milk at room temperature is a worry and probably a heath hazard.

People will be impressed if there is a professional coffee machine right in front of them with an skilled operator personally preparing each cup. Vending machine coffee will suffice!

While there is a lot of thought and effort required set up and operate a sophisticated fresh coffee facility, there are people who can help. Coffee specialists like Grand Cru Coffee are keen to share their intimate knowledge of the coffee industry..

Apart from supplying a cost effective coffee machine for business use, a coffee specialist can explain the intricacies of the need for a perfect balance of natural sweetness, acidity, salts and fruits.

How good would it be if guests were served their beverage in hygienic cups embossed with the logo and business name of the premises? A coffee expert can supply those to commercial operators to complete the trifecta of coffee knowledge, coffee machinery and coffee consumables. Click here to read more about getting the best Vending machines in Perth here https://www.royalvending.com.au/vending-machines-perth/.

It costs money to offer first class catering for guests and staff alike but it is good business to show people that you have very high standards, respect your customers and want their business.
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