Some online writers are too confused about how to write a compelling meta description for their blogs. Most of these writers tap experts to give them essential tips to boost their site’s traffic. But actually, you need not pay a considerable amount of money to hire experts who will teach you to create an efficient meta description.

By doing your research, and putting your entire dedication and understanding, you can create your own meta that will surely improve the quality of your site and increase engagement. On your behalf, we have gathered the best ways to create the perfect meta description for your content. We will also discuss why this site’s element is vital for all content writers.

What Is a Meta Description?

Sometimes called a meta description tag or attribute, this element of a blog is a short, yet precise snippet under the website’s title. This summarizes your page’s content and allows the users to know the benefits they can get from reading your content.

The Importance of Meta Descriptions To Your Content

Google announced in September 2009 that your meta keywords and meta description are not the fundamental factors for ranking algorithms. However, meta descriptions are essential for drawing readers’ attention and for online marketing.

Creating a compelling description can increase the click-through rate of your site. Check out these essential characteristics you should consider in crafting a good meta description that will benefit both sides: the writer and the reader.

Minimize It To 155 Characters

Keep your meta description brief and snappy. Online tools like character counter with spaces, help you accurately count your characters. You should concisely convey your message for the readers’ comfort. In most Google results, you can usually see snippets consist of 120 to 156 characters.

However, we cannot control how Google displays information on search results. Sometimes it entirely shows meta descriptions, and sometimes it shows some sentences of your content. Regardless of this fact, you should follow a brief meta description.

Match It With Your Content

Matching your meta description to your original content is highly essential. This is the fundamental law of content blogging. If you trick the readers by creating a false description, they may probably penalize you. Inaccurate descriptions can also boost your bounce rate that represents the visitors-percentage who view but then quickly leave the page. Hence, it is vital to crafting a matching description.

Make It a Call-to-action Description

Your blog’s meta description served as your sales text. However, instead of items or products, the thing you are trying to sell is your page. Inviting words like: “Get it now,” “Learn more,” and “Try it for free” will surely fascinate your audience to click your page and read your content.

Include Your Keyword In The Meta Description

Writers always include their keyword in landing pages, blog content, and product pages for any digital campaign. But keywords are not limited to these. You can also put it on your meta description for a more active blog post, and it could be a big mistake to the writers if they forgot to include it to the meta description.

Focus On Your Potential Client

Your product page description should emphasize how the customers can benefit from it or how they can make their lives better. Match your page description to the brand you are selling and your readers’ necessities and wants.

Make It Look Legible And Readable

This is one of the most essential tips in writing a meta description. If you create a terrible, misleading, and unclear description, readers will most likely think your site is mere spam. Hence, assure that it appears normal and readable using simple, yet adequate words.

Never Put Double Quotation Marks

If you include quotation marks in the meta description’s HTML, Google will cut it off after it emerges on a Search Engine Result Page (SERP). You can prevent this from happening if you disregard all the non-alphanumeric characters in your description. However, suppose quotations are too essential for your meta description. In that case, you can use an HTML entity― a part of the text that starts with an ampersand (&) and includes a semicolon (;) as an end. This is the best way to prevent Google from cutting off your sentence.

Takeaway

Your meta descriptions might not directly affect how Google ranks your site’s page. However, without a doubt, this element can help you attract potential clients and lead them to click the entirety of your content. Thus, making a significant effort for your meta description is incredibly essential to optimize your website’s SEO.

Above are the effective tips you should consider in crafting the best description. But, this doesn’t mean that you will only put your whole focus on optimizing it. Google will also want smart and excellent quality content. When you have good content and a compelling meta description, containing details that match customer’s queries, your page will surely rank well.