Digital signage is an incredibly powerful way for any retail, hospitality, or salon-based business to grow their sales. They are not expensive to buy or run and are highly effective marketing tools, which means they offer a fantastic Return on Investment (ROI).

Most business owners are aware of this, which is why they are so widely used. But despite this, in most cases, digital signage is not being used to its full potential, particularly by the beauty sector.

That is why with the help of the global digital signage experts Mandoe Media we have written this article. Below, we share x digital screen marketing ideas that are easy to deploy and will prove to be highly effective in virtually any beauty salon setting.

Strategically showcase products and services

Beauty salon customers are always interested in the latest trend. They respond positively to digital signage being used to showcase the latest products and services. The fact that short videos and slideshows can be shown on the screen makes it very easy to tell a story and demonstrate to the customer how she or he could benefit from other products or services.

Tailored promos

In some salons, there is room to place a small digital display screen at each workstation, which opens up the opportunity to tailor the promotions to that particular client. For example, someone who is there for a spray tan is highly likely to respond positively to an offer for a bikini or chest wax. Some salons even change the promos that are displayed to fit in better with the demographics of the customers that are in the salon at various points in the day.

If someone is there for a haircut, shampoo, and conditioner promos will work well. For those having their hair colored, ads for products that are specifically for dyed hair will be more effective.

The impact of each digital ad is easy to analyze

The best digital signage firms provide salon owners with the ability to measure the effectiveness of each ad or promo. Every time what is being displayed changes the system records that fact. At the end of the day, the business owner can check the sales of the item or service being promoted to see if more were sold as a result of the promo.

Using digital ads to learn more about clients

This helps them to learn more about their customers, which over time makes achieving higher sales easier. It is also possible to create a simple promo to encourage customers to fill out a quick survey about their experience. Providing business owners with another way to learn more about which type of up-sell their clients will respond positively to.

Other benefits of using digital display screens

Digital signage can easily be deployed in a way that improves the ambiance while at the same time boosting brand recognition. Enabling hairdressers, beauty salons, and nail bars to create an immersive and dynamic experience for their clients. One that will keep them coming back for more.