DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/r92qml/emerging) has announced the addition of the "Emerging Opportunities in Italy's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape" report to their offering.

“Emerging Opportunities in Italy's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape”

The global financial crisis and conservative consumer spending are expected to provide substantial scope for the growth of prepaid cards in Italy over the forecast period, as prepaid cards enable customers to set spending limits. Debit cards will continue to remain as the largest card category both in terms of volume and transaction value.

Credit and charge cards are both expected to record negative growth. The debt crisis and subsequent austerity policies have reduced customer confidence, leading to a decline in overall consumer spending. The traditionally credit-averse nature of Italian consumers, coupled with their conservative spending attitude, is expected to result in a decline in credit card-based transactions.

The report provides market analysis, information and insights into Italy's cards and payments market, including:

• Current and forecast values for each category of Italy's cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
• Comprehensive analysis of the industry's market attractiveness and future growth areas
• Analysis of various market drivers and regulations governing Italy's cards and payments industry
• Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of Italy's cards and payments industry

Key Topics Covered:

1 Executive Summary

2 Market Attractiveness and Future Prospects of Cards and Payments Industry

3 Analysis of Country Cards and Payments Market Drivers

4 Emerging Consumer Attitudes and Trends

5 Competitive Landscape and Industry Dynamics

6 Strategies Adopted by Key Operators

7 Market Size and Growth Potential of the Payment Card Industry

8 Company Profiles, Product, and Marketing Strategies

9 Appendix

Companies Mentioned

• Banca Nazionale del Lavoro
• Deutsche Bank
• Findomestic Bank

For more information visit http://www.researchandmarkets.com/research/r92qml/emerging