DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/d23t2v/emerging) has announced the addition of the "Emerging Opportunities in the Netherlands' Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape" report to their offering.

“Emerging Opportunities in the Netherlands' Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape”

The cards and payments industry in the Netherlands recorded moderate growth during the review period, with Dutch consumers adapting to EMV cards despite some initial reluctance. According to De Nederlandsche Bank, there is strong post-recession growth potential in the banking sector towards electronic payments, both from consumers and businesses.

The cards and payments industry as a whole grew at a CAGR of 2.76% during the review period (2008-2012), primarily driven by charge cards and prepaid cards. The overall industry is expected to grow at a modest CAGR of 0.86% over the forecast period (2013-2017) as the Dutch economy gradually recovers.

With the rising number of operators in the Dutch cards and payments industry, a need to differentiate has led banks to develop new marketing strategies. As well as the regular discounts and rebates, some banks have introduced new benefits and additional services.

Services provided by ABN Amro include complimentary purchase insurance, baggage delay insurance and flight delay insurance.

Key Topics Covered:

1 Executive Summary

2 Attractiveness and Future Prospects of the Cards and Payments Industry

3 Cards and Payments Industry Drivers

4 Emerging Consumer Attitudes and Trends

4.1 Market Segmentation and Targeting

4.2 Retail Customers

4.3 Corporate Customers

4.4 Consumer Preference

4.5 Online Buying Behavior

4.6 Preferred Payment Methods

5 Competitive Landscape and Industry Dynamics

5.1 Analysis by Payment Channel

5.2 Debit Cards

5.3 Credit Cards

5.4 Charge Cards

6 Strategies Adopted by Key Operators

6.1 Market Entry Strategies

6.2 Marketing and Product Strategies

6.3 Pricing Strategies

7 Market Size and Growth Potential of the Payment Card Industry

8 Company Profiles, Product, and Marketing Strategies

9 Appendix

Companies Mentioned

• ABN Amro Bank NV
• ING Group
• Rabobank Group

For more information visit http://www.researchandmarkets.com/research/d23t2v/emerging