FRAMINGHAM, Mass.--(BUSINESS WIRE)--International Data Corporation (IDC) today announced the availability of a new competitive intelligence research program focusing on companies that are competing in and heavily influencing the transition to the 3rd Platform, built on big data and analytics, cloud, mobile, and social technologies . The new program is the Google Strategic Advisory Service, which will be lead by newly hired program director Scott Strawn.

“We are excited to have Scott join IDC to drive these new company-centric offerings”

Unlike IDC's traditional research programs, which focus on established markets and technologies, the Strategic Advisory Services provide an in-depth analysis of a few companies that are redefining technology, competition, and business models. The research focuses on company developments, product strategies, partner and alliance ecosystems, and competitive insights. The research is designed to help clients understand what these companies are doing, what it means for them, and how best to proceed as a partner or competitor.

In his new role, Mr. Strawn will be leading IDC's Strategic Advisory Service, which includes Google Strategic Advisory as well as a number of other company-centric programs to be announced in the coming months. Strawn is a chartered financial analyst (CFA) and comes to IDC with experience as an investment analyst for several companies. His professional experience also includes two technology startups, one of which he founded, and one financial startup that has grown to be among the largest boutique wealth management firms in the United States. He has also held key positions with Redstar Ventures and Deutsche Asset Management. In addition, he worked as an independent consultant to IDC from 2008 to 2010. Strawn is based in IDC's San Mateo, Calif. office.

"We are excited to have Scott join IDC to drive these new company-centric offerings," said Danielle Levitas, Group Vice President, Mobile, Consumer, and New Media at IDC. "Scott's training as a financial analyst combined with his startup experiences demonstrate a strong knowledge and skill base that can be focused on the companies that are reshaping IT, telecom, retail, and other industries. Scott will work closely with other IDC analysts across the organization to partner on various research efforts where their market depth along with Scott's expertise can create the industry's most competitive insights."

About IDCInternational Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 49 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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