DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/r3x95k/from_mass) has announced the addition of the "From Mass Marketing to Social Marketing" report to their offering.

Companies have been expanding their marketing strategies from mass marketing to targeted marketing in order to increase response rates and sales. But with customers now in control of their corporate relationships, companies realize that they also have to engage with their clients on a customized basis and forward-thinking organizations are doing this by taking full advantage of social media.

Social media has emerged as an ideal marketing channel, and it is beginning to help businesses transform their unidirectional marketing approach to a bidirectional customer engagement model.

Key Topics Covered:

Introduction

Social Media Marketing Trends

Social Media Marketing Challenges

Best Practices Recommendations

Representative Vendor Profiles

Legal Disclaimer

The Authors Story

For more information visit http://www.researchandmarkets.com/research/r3x95k/from_mass

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