NEW YORK--(BUSINESS WIRE)--The Board of Directors of Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, today approved an increase in the company’s quarterly cash dividend of 25 percent to $0.25 per common share.

“The dividend is the cornerstone of our balanced approach to capital allocation and our commitment to deliver incremental long-term shareholder value,” said Mitch Barns, Chief Executive Officer of Nielsen. "Our decision to increase the dividend reflects the confidence we have in our business model and the cash generation potential of the company for both the near and long term."

The dividend is payable on June 19, 2014 to stockholders of record at the close of business on June 5, 2014.

About Nielsen

Nielsen Holdings N.V. (NYSE:NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, The Netherlands. For more information, visit www.nielsen.com.