DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/szr797/global_diaper) has announced the addition of the "Global Diaper Market Report 2014-2018: Kimberly-Clark, Svenska Cellulosa Aktiebolaget, P&G & Unicharm Corp Dominates the Market" report to their offering.

One of the major drivers in this market is the increasing average disposable income among the population. There is a low level of volatility in the per capita disposable income of the people. Moreover, the purchasing power of people has increased exponentially. The affordability of diapers has grown in the developing countries, while there is a high penetration of diapers in the developed nations.

One of the major trends in the market is the increased R&D investments by the vendors. The Global Diaper market is witnessing several innovations for the improvement of the performance and the efficiency of diapers. The investments are aimed to enhance the bio-degradability of the product and its safety for usage. The designing of diapers as well as the usage of improved and beltless technology are the focus of the R&D investments. Also, investments are made by the vendors for protection of their brands and to prevent infringement of copyright by other low-cost producers. Thus, the market is expected to experience increased R&D expenditure by the vendors to develop a sustainable competitive advantage.

Further, the report states that one of the major challenges in this market is the declining birth rates in the developed markets. The decline occurred during the great recession, when there was high unemployment, which discouraged people to expand their families. As a result, many regions of the world recorded low birth rates over the past decade. This is a major challenge that inhibits the growth of the Global Diaper market.

Key vendors dominating this space are

• Kimberly-Clark Corp.
• Svenska Cellulosa Aktiebolaget
• The Procter and Gamble Co.
• Unicharm Corp.

Other vendors mentioned in the report are:

• Associated Hygienic Products
• Drylock Technologies s.r.o.
• First Quality Enterprises Inc.
• Fisher-Price
• Hengan International Group Company Ltd.
• Kao Group
• KCK Industries Inc.
• Ontex International
• The Hain Celestial Group Inc.
• and The Honest Co.

For more information visit http://www.researchandmarkets.com/research/szr797/global_diaper