DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/pwcr9b/analysis_of_the) has announced the addition of the "Analysis of the North American Advanced Features Market and Optional/Standard Strategy of OEMs" report to their offering.

This research service analyzes and forecasts developing features of key North American automotive original equipment manufacturers (OEM) and their impact on growth and performance in the advanced features market. The study also provides a strategic overview of the North American automotive market and highlights the key technology trends as well as market drivers and restraints for standard, optional, and advanced technologies. The conclusion of the research service forecasts the key market areas that OEMs are considering for future products. The forecast period for the study is from 2014 to 2020, with a base year of 2013.

Key Topics Covered:

1. Executive Summary

2. Research Scope, Objectives, Background, and Methodology

3. Definitions and Segmentation

4. Technology Selection Process of North American OEMs

• Overview of Technology Selection Criteria
• Factors Impacting Technology Pricing
• Cost Benefit Analysis

5. Mega Trends and Industry Convergence Implications

• Impact of Top 4 Mega Trends on the Automotive Advanced Features Market
• Key PESTLE Factors of Automotive Advanced Features Market

6. Overview of Key North American OEMs' Corporate Strategy and Benefit Analysis

• Summary of Mass-market OEMs (Chrysler, Ford, GM, and VW) and Vehicle Platform Strategy
• Summary of Premium OEMs (Audi, BMW, Daimler, and Lincoln) and Vehicle PlatformStrategy
• Priority Areas of Vehicle Development

7. Comparative Analysis of Advanced Features, Options, and Standard Content

• Advanced Features of OEMs in North America
• Standard Features of OEMs in North America
• Comparative Analysis of ADAS Options and Standard Features
• OEM Comparative Analysis-Automated Driving Cost and Packaging
• Key Features Comparative Analysis-HMI, Connectivity, and Convenience
• Key Features Comparative Analysis-Safety and Performance
• Penetration Analysis of Features in OEMs
• Future Vehicle Features
• Key Connectivity, Telematics, and Infotainment Trends

8. Brand Values and Technology Strategy of OEMs

• Brand Differentiation of OEMs in the Future
• Intersection of Brand Values and Technology Strategy-Premium OEMs
• Intersection of Brand Values and Technology Strategy-Volume OEMs

9. Impact of Customer Preference for Features Strategy

• Future Customer Segmentation
• Target Customer: Buyer Profile and Feature Preferences

10. Case Studies of North American OEMs

• Case Study: Technology Selection and Evaluation Process-VW
• Case Study: Option Standard Strategy-VW
• Case Study: Telematics and Connectivity Features-BMW
• Case Study: Mercedes Benz CLA
• Case Study: Product Line Technologies-Mercedes-Benz

11. Conclusions and Future Outlook

• Key Conclusions and Recommendations
• The Last Word-3 Big Predictions

12. Appendix

Companies Mentioned

• Daimler
• Ford
• General Motors
• Volkswagen

For more information visit http://www.researchandmarkets.com/research/pwcr9b/analysis_of_the