DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/xbkkbw/14th_fall_youth) has announced the addition of Label Networks's new report "14th Fall Youth Culture Study 2014 " to their offering.

Fresh research and analysis '14th Fall Youth Culture Study 2014' reveals the massive shifts in effective digital entertainment, communication patterns, advertising, and marketing among 13-25-year-olds across the United States.

With the significant shifts in entertainment preferences, YouTube, TV, social networks, and mobile phone culture, this Study unveils the differences in how young people utilize digital technology and the various advertising and marketing preferences that they like and dislike, explains Tom Wallace, President of Label Networks, producers of the 14th Annual Fall Youth Culture Study 2014. It is this type of information that is vital towards guiding brands and marketers to where and how they need to focus their strategies towards reaching a very tech- and advertising-savvy new demographic of young people.

Greater access to different types of communication tools and digital technology have created many opportunities to reach new markets, but it's also completely changed the perceptions of what young people, who have grown-up living a digital lifestyle, consider good advertising and marketing. How brands and organizations communicate to this demographic through digital media, social networking, and entertainment requires new ways of thinking.

In addition, the 14th Annual Fall Youth Culture Study 2014 is unique in that it also delivers direct quotes from respondents across the country on what they believe is effective advertising, sponsorship, and in addition, the influences of music and action sports within their lifestyles.

Highlights from the 14th Annual Fall Youth Culture Study 2014 Include:

• Digital Entertainment and The Rise of YouTube, Video Preferences, Habits, plus Mobile Phone Culture and Communication Patterns and TV's New Landscape
• Technology and Effective Communication, Influences, Trends, How to Reach Youth Culture Markets
• Advertising Effectiveness and Viral MarketingWhat Works and What Doesn't
• Qualities Most Sought for Buying, plus New Revelations on Brand Loyalty
• Key Effective Sponsorship Traits
• New Top Music Subcultures, Crossover Genres, Downloading and Spending Patterns, and Marketing through Music
• Quantified Shifts in Buying Habits and Greatest Influences in Purchasing Patterns
• Preferences in Beverages, Energy Drinks, Fast Food, and Automotive
• Top Future Concerns and Perceptions Capturing the Psychodemographics of Youth Culture Today
• Social Networking PatternsWhat's the New Facebook
• Video Gaming Trends, Platforms, Online
• Music's Impact on Youth Culture and Lifestyle Connectivity
• Concerts, Festivals, Tours, and What Youth Culture Wants
• The Latest, Most Important Eco-friendly or Sustainable Products Purchased
• Brands They Consider Leaders in Eco-friendly Practices and Sustainability
• Influences and Main Factors that Inspire Purchasing Eco-friendly or Sustainable Products
• Spending Patterns and Growth on Eco-friendly and Sustainable Shopping Patterns, Fashion, Footwear among Youth Culture
• Ratings Important Future Factors, Concerns
• Humanitarian, Charity and Social Good Popularity
• Non-profits and Volunteerism Preferences
• Greenwashing vs. Brand Transparency in Advertising and Marketing
• Thrift, ReUse, Upcycle Fashion and Footwear Trends and Buying Patterns
• Wearable Technology in the Face of Sustainability
• Importance of Made in America

For more information visit http://www.researchandmarkets.com/research/xbkkbw/14th_fall_youth

Source: Label Networks