AVON, Conn.--(BUSINESS WIRE)--Non-traditional voluntary products seem to be gaining traction in the marketplace. They are increasingly seen as a potential new revenue source for brokers, an innovative and easy-to-offer benefit for employers, and a valued benefit addition for employees. Purchasing programs, pet insurance, legal coverage and identity protection are the most popular with all three groups. Employers are also interested in providing auto/homeowners’ insurance to their employees, and
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