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Study Finds Only Half of Top 200 U.S. Institutional Asset Management Firms Are Active on Social Media

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BOSTON--(BUSINESS WIRE)--A new study of social media usage among the 200 largest U.S. institutional asset management firms reveals that less than half are making use of the biggest and most popular social media outlets, including LinkedIn, Twitter, and Facebook. The new study, conducted by financial services marketing and public relations consulting firm BackBay Communications, finds that only 49% of the largest U.S. institutional asset managers are actively using one or more social media platf

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