SAN FRANCISCO--(BUSINESS WIRE)--A majority of small business owners are unaware of the impending EMV1 liability shift coming in October, according to the latest Wells Fargo/Gallup Small Business Index conducted July 6-10. In the quarterly small business survey, less than half (49 percent) of small business owners who accept point-of-sale card payments today report being aware of the October 1 liability shift, the date when a card issuer or merchant that does not support EMV chip card technology
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