The Conversation

Blind bags: how toy makers are making a fortune with child gambling

Author: Louise Grimmer, Senior Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

In the US the market for blind bag toys grew by about 60% in 2018, while total toy sales fell 2%. www.shutterstock.com

For many of us, our first experience with “gambling” was the lucky dip at the local school fete. We handed over our pocket money and hoped the plain packet we selected would contain something worth our 50 cents.

Now the...

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