The Conversation

Changing the world one online petition at a time: how social activism went mainstream

Author: Monika Kansal, Senior Lecturer, Accounting, CQUniversity Australia

Petitioned: Aldi changed its stance on eggs from caged hens.Flickr/Marji Beach, CC BY

If you have recently signed an online petition - and then observed a result from it - you are far from alone. Once niche, websites such as Change.org, ipetitions.com and Avaaz.org have moved into the mainstream, shifting influence from organisations into the hands...

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