The Conversation

How Australia can capitalise on Chinese tourism

Author: Susanne Becken, Professor of Sustainable Tourism and Director Griffith Institute for Tourism, Griffith University

Chinese tourism around the world is experiencing a boom: the numbers of tourists are increasing and the types of tourism diversifying. But Australia will need a more culturally sensitive approach than the catchy advertising of old to capitalise on this emerging market.

Australia is competing for this market. It’s not the only country that is...

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