The Conversation

How the relationship between social media and traditional media has shaped this election

Author: Denis Muller, Senior Research Fellow in the Centre for Advancing Journalism, University of Melbourne

Bill Shorten poses for yet another selfie, ready to be uploaded onto social media.AAP/Mick Tsikas

When Kevin Rudd and his people burst forth with their “Kevin ’07” election slogan nine years ago, social media was seen primarily as a dramatic symbol of generational change: Rudd was the future; John Howard was the past.

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