The Conversation

Unit pricing saves money but is the forgotten shopping tool

Author: Gary Mortimer, Senior Lecturer, QUT Business School, Queensland University of Technology

Using unit pricing is the best way for shoppers to save money on grocery shopping, new QUT research has demonstrated.

Our soon-to-be-published findings suggest a family of four could save up to 18% or $1700 a year on their weekly grocery shop by using this simple, often-overlooked tool to find the best value-for-money buys.

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