The Conversation

Uber, entrepreneur social ? Sans doute. L’ubérisation ? Pas forcément

Author: Séverine Le Loarne, Professeur Management de l'Innovation & Management Stratégique, Grenoble École de Management (GEM)

Manifestation de taxis contre Uber à Portland, aux Etats-Unis en janvier 2015.Aaron Parecki / Flickr, CC BY

Uber. Le nom de l’entreprise californienne, née en 2009 présente dans plus de 310 pays, suscite des sentiments et des opinions ambivalentes.

Les chauffeurs de taxi dénoncent une concurrence déloyale et,...

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