The Conversation

Woolies private label strategy will play directly into the hands of Aldi

Author: The Conversation

Woolworths’ plan to rebrand its private label ranges in an attempt to meet changing shopper demands and combat the growth of Aldi will simply play into the hands of this German discounter.

This new strategy, a replication of what Coles did in November 2015, will see their existing “Homebrand” and “Woolworths Essential”...

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