The Conversation

From backflips to power potato peeling: why videos go viral

Author: The Conversation USA

All eyes on us: finding the compulsively shareable. Satish Krishnamurthy

It’s the Holy Grail for marketers: understanding what makes a video ad go viral. A lot of the research in this area has looked at what makes people share, since it’s assumed something goes viral because it’s sharable. But exactly what motivates a person to...

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