The Conversation

Surprisingly, the online advertising industry's future may lie in offering more privacy, not less

Author: The Conversation USA

Rawpixel.com/shutterstock.com

The online advertising industry has faced a considerable backlash recently as a greater understanding of how the practices of data scraping, aggregation, mining and user profiling are carried out behind the scenes. From Edward Snowden’s revelations of governments using social media to perform mass surveillance,...

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