The Conversation

Why Uber's surge pricing is naive economics

Author: The Conversation USA

Dave Hunt/AAP

Economists love Uber’s surge pricing. But it is doomed, because customers hate it.

Why?

Surge pricing occurs when the supply and demand for Uber vehicles becomes unbalanced, for example, due to inclement weather, a public holiday such as New Years Eve or some other event (public transport failure, terrorist attack, …)....

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