The Conversation

Lads are alive and well, they're just not buying lads' mags anymore

Author: The Conversation USA

Top shelf.Jonathan Weatherill-Hunt, CC BY

The death knell of the lads' mag has sounded again strongly, with the announced closure of both FHM and Zoo magazine. The decision by publisher Bauer media follows the closure of Nuts in April 2014 and Loaded’s switch to an online-only format earlier this year.

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